Discontinuation of Mahindra's flagship SUV - The Alturas G4

Mahindra entered the luxury SUV market with the Alturas G4 which is the most expensive car of Mahindra in the Indian market. But the Alturas is discontinued soon. Mahindra has a lot of big plans in the few upcoming months. This year, Mahindra has recently launched the all-new Thar, which turned out to be a successful product for Mahindra. Thar has crossed the 20,000 booking milestone and has a waiting period of five months. For the next year, Mahindra is all set to launch a bunch of new cars. Mahindra will launch the all-new XUV500 and Scorpio next year. Also, the XUV will be sold as a ford product and both will be manufactured at Mahindra's Chakan plant.

What is Mahindra Alturas?

Mahindra launched the Alturas G4 in 2018, which is a rebadged version of the SsangYong Rexton. The car also got the BS6 updates earlier this year. But due to fewer sales, Mahindra is also offering Rs 3 Lakhs discount on the car.

Since the SsangYong Rexton did not perform well in the Indian market, Mahindra decided to rebadge the car and tried to sell it under the name of Mahindra. Mahindra did specific changes on the car, especially for the Indian market. Like, smaller tyres for reducing the cost. This car mainly competes with the well known popular Toyota Fortuner and Ford Endeavour.

Mahindra offered the Alturas with only a single engine option in the Indian market. The Alturas comes with a 2.2-litre four-cylinder turbocharged engine which produces a huge 180 PS of power with a peak torque of 420 NM. The torque peaks from a low rpm of 1600 RPM and makes it very fun to drive the car as such. This engine is mated with only an automatic transmission in the Indian market which is directly sourced from Mercedes-Benz.

Mahindra has packed this car will a quite lot of features, for the sake of tough competition to the competitors. The car's interior is made by dual-tone Nappa leathers, which give the Alturas a very premium and Luxury car from the inside. The Alturas gets a 7.0-inch all-digital instrument cluster with android auto and apple car play. The Alturas have Three-zone automatic climate control AC and an electric parking brake. It gets reverse parking assist, 3D camera view,rain-sensing wiper and more. For safety, the car gets 9 airbags, ABS+EBD and much more.

So why Alturas is getting discontinued?

Mahindra and Mahindra is a majority stakeholder in SsangYong. And due to Mahindra's decision to stop Investing the struggling SsangYong. So the KoreanCompany SsangYong has decided to stop supplying the components required to manufacture the Alturas G4. Mahindra currently has components that are enough to build about 500 units of the Alturas. After which Mahindra will stop production of Alturas G4 which is currently manufactured as CKD at Chakan plant of Mahindra.

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